I welcome the Numerati

The concern in the numerati article that we have all become numbers does not bother me because of the benefits I receive from individual consumer preference. I like the fact that when I search a product on Google I find exactly what I want and that advertisements come my way about that product. It is so much easier to be a consumer in the era of the numerati because they are doing all of the work for me. No longer do I have to drive or call a store to look at products and services, it is all right there for me. Furthermore, the trends that the numerati focus on are most likely trends that I want to be part of. For instance, if I become interested in wine tasting, the numerati will have made equations that give me links to a wine tasting area in Argentina that I would have never have thought of otherwise. The numerati expand my horizons because they harness the ideas of humanity and give me suggestions based on what is working for other people which I like. I think that is why the internet is so exciting and people can spend hours just surfing--it is a testament to the power of the numerati and their importance in our lives.