The best way to summarize the introductory chapter of Crowdsourcing is that it is exciting. I think for some, such as Procter and Gamble (before Lafley) that fact that crowdsourcing is here is scary because it represents a major departure from the status-quo, and in P&G's case a departure from what has been working for decades and decades. Since I am not invested in a company with such roots, the role of the internet in harnessing human potential is simply exciting because of the possibilities that exist. The t-shirt and stock photo examples are just two ways in which the internet has given a voice to anybody with access to the internet. Not only are there countless opportunities for businesses to create crowdsourcing platforms, but there are so many chances for consumers to participate in the products they want. Although the concept was predicted by Alvin Toffler (incredibly), its implementation is in its infancy. There are countless ways to tap into global human talent to improve society-- I just need to come up with one.
The biggest question I have after doing this reading is what did it take for the Jakes to launch their website? What type of initial investment was there? The article suggested it was more or less a cocktail napkin business plan but what does that really entail? I suppose that type of information is easily available on the internet.
No comments:
Post a Comment